April Fools Day ad campaigns have long been a fun tradition for brands around the world to show off their creativity. For example, last year, Lockheed-Martin unveiled their own fragrance, Vector, which brought the scent of deep space back to earth. But this year, the world happened to be in the middle of the global pandemic caused…

We’ve talked about how story telling is important in advertising. But how do you do that in 6 seconds? That’s 2 seconds for each of the setup, confrontation, and resolution. The most important piece is to make sure that your story is clear and concise. For example, this Singapore ad tells you all you need to…

More than ever before, when a customer needs something, they need it RIGHT NOW. How do we know? Well, over the past two years there has been 200%+ more mobile searches for “where to buy (something) near me” and 150%+ more mobile searches for “best (something) right now.”Knowing this info, how can your brand help people…

20 unskippable seconds of hand-washing, because you should do the same. Great work, McDonalds Russia. Great work.

As the age-old adage goes: you eat with your eyes first. Seeing a glimpse of a beautifully prepared rib-eye topped with mushrooms and garlic butter is bound to get your mouth watering. With the help of social media, people can eat with their eyes from wherever they are! Which, in turn, gets their butts in…

Be weird. Be experimental. Be a collab between Crocs and KFC. At an intersection between Instagram culture and Hype culture (yes, Crocs and KFC are hype), the duo is releasing a shoe featuring the iconic bucket design and Jibbitz charms that look and smell like fried chicken. With the help of Instagram icon @melovemealot, the very strange campaign…

With so much more time spent at home, people are looking to YouTube to help cope with their huge lifestyle change. ASMR and meditation video views are at an all-time high, TASTY is having a ball with some Pantry Meal recipes, and 2-hour-long videos of people studying are trending. Let’s dive into these interesting insights,…

This article does not contain COVID — just cool marketing things. As we close on Women’s Month we reflect on all that has happened in the last 31 days. It started with COVID-19 quickly becoming a global pandemic and stopping the world in its tracks. Sports were cancelled, flights were cancelled, toilet paper was canceled…

We make videos for people who like videos. This means that every single video we create, we want to make it something that real people will enjoy, share, and remember. We don’t focus heavily on making videos for audience personas or focus groups, and certainly we certainly don’t follow the cookie-cutter “formula that’s guaranteed to boost your sales by 3x within the next 3 months” (that’s usually a lie, by the way).

Our Favorite Ads. Ever. Sources of inspiration that set our standards high and push us to keep innovating. FA DEODORANT/ OFFICE from Ali Ali