April Fools Day ad campaigns have long been a fun tradition for brands around the world to show off their creativity. For example, last year, Lockheed-Martin unveiled their own fragrance, Vector, which brought the scent of deep space back to earth.
But this year, the world happened to be in the middle of the global pandemic caused by COVID-19. For that reason, most brands felt that April Fool’s Day should be skipped so that the world can focus on the health and well-being of the world’s population. However, a few still carried out the tradition. The most notable being a K-Pop star claiming he had tested positive for COVID-19. All we have to say about that is, as a professional/business/personality, when the world is in the middle of a global pandemic, perhaps don’t claim to be positive for the virus as a joke. Particularly, when global economies are shut down, tens (and likely hundreds) of millions worldwide are out of work, millions around the world are infected and tens of thousands are dying.