The Bernalillo County Department of Behavioral Health Services was created to improve behavioral health outcomes in the county through innovative, cohesive and measurable programs, treatment services and supports aimed at preventing the incidence of crisis and substance use disorders. The Behavior Health Initiative is overseen and funded by the county and partners with the community to leverage resources, expand services, and improve access to care.
We were tasked with creating a PSA campaign for the county, through the BHI and DWI Planning Council, to raise awareness and provide resources for the prevention of DWI, Relapse and Suicide, Domestic Violence, and Risky Youth Behaviors.