Ads We Luv 2023
In a world inundated with information, navigating the vast sea of content can be overwhelming.
Yet, among the myriad messages that flood our screens, there are those that stand out—messages that not only captivate our attention but leave a taste in our mouths and minds. In 2023, the landscape has evolved, with innovative campaigns using cutting-edge technology, compelling and culturally acute storytelling, and creative strategies to capture our hearts and minds.
As we bid farewell to another year, the team’s reflecting on the advertisement campaigns that have resonated with us as creatives. These campaigns are more than just advertisements; they are a testament to the potential of media to inspire, educate, and reflect our culture. From addressing public health issues to democratizing the ownership of art, these campaigns have left a mark on their brands and inspired creators — like us.
So, let's dive into the world of impactful storytelling, visual creativity, and heartfelt messages that defined the realm of ad campaigns in 2023. These are just a few of the voices that echoed through the noise, reminding us that, in the digital age, a well-crafted message has the power to transcend screens, spark real connections, and allow us get to know ourselves better.
Lavendr’s Favorite Ads of 2023
“Love, Your Mind” — by Huntsman Mental Health Institute from The Ad Council
The reason I love this ad is because it has the perfect ingredients! This campaign draws it’s inspiration straight from mental health data, features great creative, a thought-provoking headline, and a collaboration that speaks to each audience. I loved it so much I broke each part down — check it out!
— Joshua Romero, Creative Director @ Lavendr
“Second First Kiss”— from eos by Mischief @ No Fixed Address
Who doesn’t love a little nostalgia?! Nostalgic ads act like time-machines transporting us iconic moments that play on universal themes many of us relate to — like our first kiss.
In “Second First Kiss”, Mischief at No Fixed Address captures nostalgia perfectly by staging a series of recreations of first-kisses. Everything from the set, the interviews, the diversity, the vulnerability screams “teen angst”! As a recovering angsty teen, I feel seen.
But this ad’s not just a fun short-film, it’s brand positioning itself as relevant. Through the tagline “Keeping your lips smooth since before you knew how to use them. eos” the brand’s communicating how they are growing-up alongside their customer.
Kisses to the Mischief at No Fixed Address team — ya killed it.
— Val Rodriguez, Growth Manager @ Lavendr
“Art Gives Me Feelings” - from Peggy by Sandwich
“This ad was truly captivating...and that's hard to pull off in a long form ad! The storytelling was immaculate, the acting was engaging, and the shots were unique. Sandwich does it again!
— Gabby O’keefe, Project Lead @ Lavendr
“Thank a Vaccine - ” - from the Wyoming Department of Health by Sukle
This ad is so fun, humorous, and engaging. It made me giggle. It educated me. It made me want to ensure I was up-to-date on my tetanus shot. More than anything, it made me thankful that we live in a world with Public Health experts, vaccines, and the medical technology that we have. This ad really did everything it was supposed to.
— Noah Brooks, Director of Business @ Lavendr
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