“Award Winning”
Written by Leticia Palma and Joshua Romero
For those of you who may not be in the know, the Oscar’s, Emmy’s, Golden Globes, and the likes, aren’t the only highly prestigious awards out there when it comes to content creation. Those of us in the marketing world earn our accolades at the Addy’s, The American Advertising Awards for NM.
This past March, Lavendr The Agency got a new title. Lavendr The Agency - An Award Winning Agency.
But how did we get here? And where might this new title take us?
First, let’s start with the wonderful opportunity provided to us by the Bernalillo County Department of Behavioral Health Services! It all began with a need to address drinking and driving in the county. It’s a serious conversation, and one that has been added to many times over the years. It will never stop being important to encourage our friends, family, and community to make smart choices while drinking, and not driving, but we wanted to come in with a new approach.
It felt important to us to not only address what makes it dangerous, but take it a step further by addressing what can be gained by not doing so. What more is there to gain than more time, and more time in our beautiful city. Thus “The Land of Mañana” was born - the ad that made us winners!
The Land of Mañana was conceived in an effort to highlight the wonders of our unique and iconic city, and the value of living through today and the next day. The land of mañana is the land where tomorrow promises something beautiful, and something you don’t want to risk missing.
We wanted to stay true to the authenticity of our city, and this was achieved by the help of a lot of wonderful friends and community members. All of the photos featured in this ad are real snapshots of actual Burqueños and their treasured experiences in our city. There’s nothing more valuable than the cherished memories you already have, and hope to have again. Our Addy win is a win for everyone who contributed their reasons to live for mañana. If that was you, thank you, and congratulations!
It was an honor to create such an impactful ad, and we’re grateful for the recognition awarded to us by the Addys. In a city full of remarkable ad creators and marketing agencies, we are wildly excited to be the new Emerging Talent of Albuquerque.
So what now?
We’re going to keep working with a mindset of creating new approaches and broadening the conversations involved with every company we work with. At the end of the day, we are dedicated to putting better ads into a world where ads are unavoidable. Everyone deserves to see things they actually like, and we want to be a part of that experience. Better content is an award in itself, don’t you think? Even if that means we never win another award again…
…But you can bet your ads we’re going to keep calling ourselves Lavendr - An Award Winning Agency.
