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Be weird. Be experimental. Be a collab between Crocs and KFC. At an intersection between Instagram culture and Hype culture (yes, Crocs and KFC are hype), the duo is releasing a shoe featuring the iconic bucket design and Jibbitz charms that look and smell like fried chicken. With the help of Instagram icon @melovemealot, the very strange campaign garnered tons of Press attention, as well as hundreds of thousands of views, likes, and comments across all platforms. And yes, we know a few people who will be buying them.