We make videos for people who like videos.
So, yes, video is important! But now more than ever, making good, unique, and captivating video is vital. Check this out:
Mobile video consumption rises by 100% every year. (Insivia) 78% of people watch online videos every week, and 55% view online videos every day. (HubSpot) Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)
Yes, you read that right. Looking forward, there’s going to be a lot of noise online. Brands will be putting out video after video, ad after ad, and usually they will all look the same. You can not keep doing what everyone else is doing, because you will end up blending right in. Always taking risks is the only way to keep on growing. Someone is always going to be first, it might as well be you.
By 2020 there will be close to 1 million minutes of video crossing the internet per second. (Cisco)