As the age-old adage goes: you eat with your eyes first. Seeing a glimpse of a beautifully prepared rib-eye topped with mushrooms and garlic butter is bound to get your mouth watering. With the help of social media, people can eat with their eyes from wherever they are! Which, in turn, gets their butts in your restaurant’s seat.

So why in the world would Burger King run an entire campaign about a moldy whopper?

I mean, we get the message, but why. If we eat with our eyes first, it’s going to be hard to eat a Whopper without thinking about it being moldy. @ Burger King — We’re glad you’re not using preservatives in your food, this was the wrong way to say it.