Using creativity to get every New Mexican counted.

Our partnership with the NM Census came as a once in a decade opportunity to use our creativity to help NM get counted. We worked on creating a few different short video series for use as digital ads on social media, combining live video and whiteboard animation to show just how easy it is to #getcounted. Our creative approach was to use a bit of comedy, a touch of seriousness, and calls to the ongoing quarantines due to the Covid-19 pandemic.